Archive | October 12, 2018

One Million followers, How I Built a Massive Social Following in 30 Days, Brendan Kane.

One Million followers, How I Built a Massive Social Following in 30 Days, Brendan Kane.

One Million Followers: How I Built a Massive Social Following in 30 Days by [Kane, Brendan]

Genre: Business and Investing,  Nonfiction (Adult)

Like many of the (cough) slightly older generation I’m not altogether au fait with how the internet works. I use social media, blog about art and books, but actual publicity? Nope, my growth is just something that happens, I’ve little idea on how to influence it, so the title of this book intrigued me. 30 days – I could do that…couldn’t I?

Well, the answer is no. I could if pushed spend 30 days promoting my site but without substantial financial input that wouldn’t get me too far. Its not really clear from the title but this book is aimed at growing followers by spending money. Admittedly there’s lots of info on how best to do that, where to place it for maximum use, but I suspect most folk like me just don’t have a spare few thousand lying around to use on promotion.

I was expecting advice on how to make sites more relevant, how to make them attractive to visitors, pull then in that way and thus followers would be ones to stick around, but most of this appears to be about Getting the followers, not keeping them. A kind of Blunderbuss effect, throw a site in front of millions of folk and hope some click Follow. TBH one million people who don’t read books or are not interested in art, wouldn’t help me even if I spend money I haven’t got on getting them.

Its interesting reading in parts, bogged down in others, and I found myself skipping fairly huge chunks of it. It didn’t really tell me much I didn’t already know, and wasn’t really relevant to me as a small blogger.
If you’ve a biggish company with a promotional budget, I suspect you’ll find lots of helpful information here, but my little blogs don’t really compare to the sites of Taylor Swift, Rhianna, MTV et al, and without substantial inputs of money most folk aren’t going to achieve anything like one million followers.

Stars: Three, some parts were interesting to read but most just not relevant to the average small site owner.

ARC supplied by Netgalley and Publishers

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